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by Bryce McDougall
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"Perhaps looking out for one another is more important than looking out for oneself"
"By 'not for profit' I mean 'not for the profit of individuals'"
"The values ‘for profit’ businesses thrive upon have infiltrated all aspects of society right across the globe"
"I believe humanity is ready to become wise"
"There are root problems facing humanity globally that when addressed, will over time automatically solve many of the resulting problems we see in our day-to-day lives"
"The approaching zeitgeist makes now an awfully exciting time to be alive"
"The dictionary definition of greed is the quality of wanting more than ones share"
"the two most pressing issues facing humanity are environmental degradation and the widening gap between the rich and poor"
"Humans created the problems we face, therefore humans can solve them"
"I believe there’s a greater fulfillment available to all of us"
"A corporation is traditionally an entity that exists for one primary reason, to make money. What if the primary reason for being in business were to make the world a better place?"
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Bryce McDougall is a Sydney-based author. In future, he’s likely to be known as a social entrepreneur.
The Too Hard Basket is his second work—his first was a compilation of letters written by parents with a gay son or daughter. Ten years on My Child is Gay still sells strongly enough to remain in print. It has helped many thousands of families on the road to understanding.
In his 25-year working life, Bryce has gained much of his experience in customer-service roles, primarily with three large companies. He has observed what makes people tick, interacting with hundreds of thousands of people, from the most dispossessed to some of the wealthiest and most famous people on earth.
Bryce has been fortunate to travel extensively and has observed the rich cultural diversity that exists on this planet. He understands that happiness and fulfilment come to people in many different ways. He recognises, however, that there are common problems that affect us all.
He has first-hand knowledge of what life is like working for a company ravenously driven by corporate greed, and has witnessed the negative effect this has in the day-to-day lives of thousands. He believes an insatiable appetite for money often causes management and shareholders in such organisations to overlook morals. It saddens him when he realises that some knowingly do this with pleasure.
Bryce gained further experience when he did a town-house development in the late 1990s with his brother. He got ahead financially, and has now invested much of that profit in this project. Because of the property development, he understands how money sometimes appears to be made out of nothing. He knows how the people who make huge profits in any enterprise often fail to realise how they are contributing to the world’s problems.
Bryce has employed staff in a business he owned. He believes business has a responsibility to nurture into society healthy staff with healthy values. He feels this is less likely to occur when organisations are greedy. Ten years from the start of this project, he is confident that some of the biggest problems facing humanity come from the values big business instils within us.
In late 2008, Bryce commenced employment within Virgin Blue Group. He was attracted to Virgin because, unlike the company he was previously contracted to, he feels they show greater concern for the wellbeing of customers, staff and the environment.
Bryce does not care whether success comes first from a big readership of The Too Hard Basket or from successfully establishing the first NFPOI business it proposes. What he does care about is that each will work to ensure the other’s success.
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