responsibility.com.au Pty Ltd is a non trading Australian company started by Bryce McDougall in 2002. It was originally intended to be the parent company of a new breed of businesses called NFPOI’s (Not for Profit of Individuals).

The only purpose of these businesses was going to be, to provide excellent products, service and employment; and to do so more socially and environmentally responsibly than their for profit competitors.

A fairly detailed outline of why Bryce felt these business are important, and how they could work, is contained in the book he wrote entitled The Too Hard Basket - If We Can Change Big Business We Can Change The World.

The Too Hard Basket failed to achieve its objective of finding wide readership or support for Bryce’s ideas.

Bryce had to abandon pouring time and money into the company around 2012 given he had been doing so for in excess of 10 years. He had no choice but to rebuild financially, on a personal level.

Bryce is now re-established financially, operating two other for profit businesses owned by his company Bryces Pty Ltd.

Bryce believes what he proposed in The Too Hard Basket will eventually become reality, probably beyond his lifetime. He would love to re-visit the idea and help establish NFPOIs but has no immediate plan to do so.

If you would like to talk to Bryce please phone, or send an email via the contact form on this website.

If this were ever to see the light of day again, Bryce needs your help.

6 October, 2025